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ABOUT DURESS

The word DURESS typically refers to being forced to do something under extreme pressure or hardship.We are often required to find alternative approaches or solutions due to the limitations imposed upon us.

The brand emphasizes the aspect of being challenged to go beyond one's ordinary capabilities and perform under demanding circumstances.

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FIND FREEDOM FALLING

Life often throws us into moments of uncertainty, challenge, and even failure. But it's within these moments, when we feel like we're falling, that we have the opportunity to discover our true strength and resilience. "FIND FREEDOM FALLING" collection embodies the idea of finding freedom and inspiration even at our lowest points.

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