The word DURESS typically refers to being forced to do something under extreme pressure or hardship. We are often required to find alternative approaches or solutions due to the limitations imposed upon us. The brand emphasizes the aspect of being challenged to go beyond one's ordinary capabilities and perform under demanding circumstances. Therefore our slogan states "Apply the pressure".

Our Story

Duress was conceived from the idea of turning hardship into strength. Inspired by the resilience that emerges in the toughest moments, our brand represents the unyielding spirit to overcome and thrive. Each and one of us have a story of our own - with different ways of tough situations. In the end, it all comes down to one thing - will you let the pressure breake you, or make you stronger?

Our Philosophy

We create more than clothes—each piece that is designed is a statement that connects with our community and challenges. Our commitment to quality ensures that each piece not only makes a statement but also stands the test of time with the best materials there is.

Our Commitment

We are dedicated to sustainability and ethical practices, making mindful choices to respect our planet and community. Every decision at DURESS is driven by our core values of strength, creativity, and resilience.

We are aware of the environmental changes and are dedicating our work to minimize the heavy imprint that fashion-industry contributes to. From the materials, to the sample spill, we are doing our best to optimize every process and make it more sustainable in the long-run.